Not Cool Enough to be a Mac Person
Odd new Microsoft commercial, which purports to show a real person named Lauren trying to find a new 17-inch laptop for under $1000. She goes into “the Mac store” and comes out disappointed, because — and this is true — the only sub-$1000 laptop comes with a 13-inch display. But then she says, “I’m just not cool enough to be a Mac person.” One can only assume that it’s intended as an anti-elitist insult, but the bottom line is that Microsoft is explicitly reinforcing the idea that Macs are cool, which strikes me as a very odd tactic. The theme of the commercial seems to be “PCs: Computers for Losers”.
So Lauren comes out of the Apple store, can’t get what she wants under her budget then concludes that her problem is that she’s not cool enough?
Analogy: I have $2, I want a burger with two meat patties, lettuce and tomato. I go to McDonalds, the burger I want, a Big Mac, is $4, double my budget so instead I get a cheeseburger and conclude that I’m just not cool enough to eat a Big Mac.
