There is no limit to the hyperbole and plain lies that advertising will tell us. Ignoring the ridiculous “We live in your world” (which I bet sounded great to some ANZ executive in their marketing boardroom), how are ANZ making banking simpler? How can banking be any simpler? It’s a safe place to store your money, you gain modest interest on the account, you withdraw and pay for things from the account, you pay some fees for the convenience. That’s it. The explanation of banking as far as customers are concerned is not much longer than the billboard telling us how simple ANZ is making it.
For some reason this billboard reminds me of all those wireless broadband commercials that advertise a huge 2GB or a massive 500MB of data each month. How are they legally even able to describe it as that?
