Valhalla Island

&Pantone really know how to write a press release full of useless marketing bullshit.

With more than 2,000 new PANTONE Colors, the PANTONE Goe System is designed to inspire creativity and fulfill the requirements of a fast-changing, technologically advancing industry. PANTONE Goe is more than a single product with exciting new colors; the System includes modern tools and interactive software to drive collaboration and improve versatility in an increasingly global, multimedia environment.

Buzz phrases and words used in just half a paragraph:

• inspire creativity
• fast-changing
• technologically advancing
• modern tools
• interactive software
• drive
• collaboration
• versatility
• global
• multimedia

So… What exactly is it?