Recently, in the last few months, there’s been a lot of conversion around the blogs I read about indie Mac developers, their software and how it’s priced. The basic message to come out of the whole thing is “do not sell yourself short when you pricing your software”.
From what I’ve read at various indie developer’s blogs, when they up their product prices they don’t only make more money but they sell more copies. This is true for WriteRoom 2, which went from freeware with version 1 to $25 with version 2, as Jesse speaks about it’s pricing and the backlash.
Mac software is something I’m very interested in because I beleive in doing one thing and doing it well. There’s a lot of Mac software out there that does this. I also like the idea of projects I can be completely in control of, from the building to the marketing to the selling. I don’t quite have the skill, even with Apple’s excellent developer tools. That’s why I was so amazed with the story of xPad’s (attempted) sale to Brian Ball of MacZot.
Garrett Murray, xPad’s founder and developer wrote about selling xPad to Ball and basically getting screwed over in the whole deal. The basic deal was Murray selling xPad (paid with installments), with all supporting material, source code and website included, as well as 50 hours of service for $5,520.
Basically Ball screwed him by exploiting a clause in the agreement but what I was shocked by was the price!$5,500, what a bargain! I hadn’t used that app when I first read this story but since then (it’s freeware now) I have and it’s not a bad application, it’s kind of like TextMate for non-coders. Like Garrett says in his post, a lisence back then was $10 so only 500 copies needed to be sold to make the initial investment back.
If I had $5,500 I would have bought it in a flash, it’d be like my own little marketing project, you’d sell as many copies as you possibly could and then pass it on, selling it and the source code to someone else. I’d like it a lot.
And so would Daniel Jalkut of Red Sweater Software. He obviously felt the same way as I did but he has the cash so he came out with an invitation for sellers to contact him about their software. Since that post he’s had 20 offers with products ranging from $2000 to $20,000.
I’m very interested to see what he ends up buying.